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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Marketing operations ： ウィキペディア英語版 Marketing operations The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing. Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line. The purpose of marketing operations is to increase marketing efficiency and organizational agility. Agile marketing organizations are able to adapt their marketing efforts, quickly and successfully, in response to changing customer behavior, market conditions and business direction to the benefit of improved market share or customer value. ==Scope== The scope of responsibilities varies across Marketing Operations teams and so, therefore, does the definition. Typically, MO is the function responsible for marketing performance measurement, strategic planning guidance and execution, budgeting, process development, professional development, and marketing systems and data. The role is increasingly responsible for affecting change in the marketing organization. This work typically connects closely to, or includes, demand generation, and involves the alignment of Marketing with Sales, Business Units, IT and Finance. MO professionals′ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles. The MO function enables the marketing organization to shift from being viewed as a cost center to operating more like a business, with formalized best practices, processes, infrastructure, and reporting. This injection of left-brain thinking into the typically right-brained-heavy Marketing function has led to the need for marketers to expand their skill set to include technical and analytical skills in addition to the traditional marketing skills. These newer skills include the ability to allocate resources based on strategic objectives and demonstrated performance; acting as an organizational interface to the parallel role of Sales Operations. Marketing Operations aim to coordinate and optimize marketing resources. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marketing operations」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.